How not to promote trade unionism
Over the years I have had quite a bit of success recruiting people to trade unions - the TGWU when I was a member of that in the '90s and latterly Amicus. Some of those people subsequently had support from the union in redundancy and other employment situations that made a real financial difference to the outcome of negotiations with their employer, and moral and legal support when they felt isolated and needed some solidarity.
The main obstacle I have found in persuading people of the value of being in a union is the perception that they will be endorsing people behaving like this:
Thankyou Bob Crow for another stupid, ignorant and childish blow to the reputation of trade unionism. With General Secretaries like Crow, who needs union-busting bosses?