The Tories are obsessed by Europe, the voters are not
I have a feeling that with the increasing focus on calling for an EU referendum the Tories - with William Hague as Shadow Foreign Secretary - are about to make the same strategic mistake they did in 1997-2001 by over emphasising Europe.
No one disputes that a majority of voters are Euro-sceptic to varying degrees.
But unlike Tory MPs and activists, they aren't obsessive about it. In most cases it probably won't determine the way they vote in the next General Election - issues that have a more immediate personal impact like the economy, schools, crime and hospitals will.
The higher the profile the Tories give Europe the more they look like a strange bunch of obsessives, and the more they turn most people off politics by focusing on arcane matters like who has which red line, and which country gets which votes under QMV, rather than bread-and-butter issues.
They know this isn't an election winning strategy, they've tried it before, but they are making the same mistake again.